For your group presentation you are expected to demonstrate the most cost-effective methods for promoting an iOS, Android or Blackberry app for your chosen business. This has been covered in mobile marketing lecture and throughout the module too. Your presentation should describe your research outcomes on the topic whilst describing best practices and channels from the industry in promoting mobile apps.
The soft copy of your presentations should be submitted on StudyNet assignment site one day before the deadline. No hardcopy required.
Groups should not exceed four members. Each member of the group must explain his or her role in this project. The same mark will be given to all group members and therefore it is your own responsibility to ensure that everyone in the group is fully engaged. All group disputes should be reported to your team leader and then can be escalated to your module leader if no agreement has been reached within your group.
Your work progress and communication within your groups must be recorded and should be submitted on Studynet assignment section at least one day before your presentations. This can be submitted in Word or PDF format.
Duration: 20 min including questions and answers.
Feedback will be given immediately after your presentations excluding your grade. Your grade will be released on StudyNet including feedback within two weeks.
Presentations are scheduled for 9:00 on Thursday, 26 April in M031.
Your presentations could be presented in the following format:
- Name of your presentations and group members (front slide)
- Outline (e.g. PPC, CPM, eCPM, Social Media, Website, YouTube Viral video, App Showcase, Blog, SMS etc)
- Breakdown of Advertising Channels Costs
- Opportunities and Limitations of your chosen approaches
- Recommendations for your chosen company
- Conclusions and Summaries
- Questions and Answers
Your presentations could be designed using the following tools:
- Keynote
- PowerPoint
- Google Docs
- MindMaps
- Slideshow
- Beamer
- Libre Office
See you on the 26 April!
Happy Easter!
#MobBizUH
